Case Study Evaluation Essay Example | Topics and Well Written Essays - 2500 words

Case Study Evaluation - Essay Example As per the latest reports presented by the World Travel and Tourism Council, The sector has been demonstrating annual growth of 14% and also comprises of numerous tourism and leisure related projects which are worth more than ?35 billion. It is also important to mention that the tourism sector in Dubai comprises of 22.6% of the annual GDP of the Emirates (Dubai Update, 2008, p.1). The most important and prominent reason for the development of the sector is the location of the Dubai. Dubai is located between two of the major world tourism markets, namely, Asia and Europe. It does not take more than six or seven hours to fly from these regions to Dubai. This is coupled with the fact that is the home base of the Emirates which is one of the best airlines in the world. Accessibility accounts for one of the key factors for travelers and the location of Dubai at the gateway towards the Middle East provides major advantage to the region in terms of attracting visitors in the region. Coupled with sunshine round the year, world class infrastructure, high quality of services and also the best facilities of spas, restaurants, hotels and shops, Dubai accounts for an extremely popular and attractive destination for the ever increasing number of tourists. The place has been extremely effective in attracting tourists from across the globe which also accounts for one of the major reasons for the development of the tourism sector in the region. The increase in the number of tourists visiting the place since 1982 gets revealed through the following figure. Figure 1: International tourist arrivals in Dubai between 1982 and 2004 (Source: Henderson, 2006, p.3) Tourists have gradually gained extensive knowledge about the place and have developed a favorable impression about the place too. This has generated motivation among the tourists to visit the place and stay in a place which offers safety and security. Authorities have also played a major role in developing the safety and secu rity of the place and made huge public investments also. They have also actively implemented pro-tourism policies which have further provided a stimulus for the growth of the place through tourism. As apparent from the figure the rate of tourist visitors have remained substantially high in the region. The huge developmental potential of the place has also driven its tourism growth rapidly. As per the information provided by the WTCC, Middle East accounts for the only region in the world which achieved a growth of 7% in its tours and travel sector. This accounts for a total of approximately ?125 billion. This growth has also been able to generate and sustain 10.3% of employment of the region which corresponds to generation of roughly 5.7 million numbers of jobs (Dubai Update, 2008, p.2). Potential issues involved during the development of tourism Political and economic stabilities are few of the primary issues which could retard the progress of the tourism sector of any nation. Insta bility in the above two aspects might lead to volatility and disturbances which would deter not only tourists from visiting the place